Subscription companies do not charge the same price everywhere. They use a strategy called geographic pricing (or purchasing power parity pricing) to maximise revenue in each market.
How Geo-Pricing Works
A company launching in 50 countries does not simply convert its US dollar price. It models local income levels, competitive alternatives, and willingness to pay in each market. The result: the same service can cost 2-5x more in high-income countries than in emerging markets.
Netflix example (Standard plan, 2026): - Switzerland: CHF 18.90/month (~$21) - USA: $15.49/month - India: ₹649/month (~$7.80) - Turkey: ₺159.99/month (~$5.00)
When You Relocate
If you move countries, your subscription prices may change. Some services automatically adjust when you update your billing address. Others lock you to the price when you signed up. A few require you to cancel and re-subscribe in the new country to get local pricing.
Multi-Currency Tracking
If you pay subscriptions in multiple currencies, tracking becomes complex. SubTracker supports 25+ currencies — add each subscription in its original currency. Your dashboard shows totals in your chosen home currency with accurate conversion.